A Better Way to Access Opinion

Perceptions provides a detailed analysis of thoughts, feelings and perceptions.  This takes surveys beyond number crunching and allows the analyst to harvest a wide range of information.  The foundation of this tool is the extensive use of open-ended questions.

In contrast with traditional tick-box surveys, where the information gained is to a large extent dictated by the questions asked, open-ended questions do not restrict the respondent.  Such questions explore the prevailing issues and enable respondents to identify a range of subjects pertinent to their situation.  The advantage of this approach is that people are not forced to fit their complex thoughts and feelings into convenient boxes.

Finding Out What Matters

A Perceptions report includes graphs of key themes, which can often be defined as either ‘positive’ or ‘negative’ ideas.  These graphs give true headline figures such as “35% of respondents thought xxx” or “54% of directors identified zzz as a positive opportunity”. Graphs are supported by appropriate quotes, which give the ‘richer picture’ of information.  These quotes also highlight those nuggets that would not otherwise feature in the analysis.

The Perceptions methodology allows us to identify issues, measure the impacts of these issues on organisations or individuals, and collect and filter suggestions for solutions – a powerful tool for many aspects of organisational research.